About Bold In The Cold

Over 40 million people are enslaved today, more than any time in history. Together, we can bring an end to slavery, one hope-filled day at a time. 

Bold In the Cold: Stand Boldly Against Slavery” is an effort to inspire Canadians to fundraise and stand as part of the movement to end modern slavery. Inspired by IJM client Gowri's quote from her grandmother: "Life is short, Gowri, while you live, you must live boldly," as well as the below image of Mamtha, participants are invited to wear a yellow item for the entirety of the month of November, to symbolize bringing light and joy to counter the darkness of slavery. This item could be a scarf, a bowtie, a dress, a pair of pants, or whatever they dream up. It should simply stand out amidst whatever else they have on. Participants can choose to use either the same item for the entire month or swap that item day-to-day with other pieces that are yellow. 


For added delight, we have created nine optional challenges for participants that are fun-inducing or focused on bringing joy to others. Four of these challenges are slotted to a particular day, requiring them to complete the challenge within a 24-hour period. Another four of the challenges are designated to weekends, allowing 48 hours to complete. “The Humdinger” challenge can be completed at any time during the month.

Challenges are weighted to be worth either five or ten points depending on whether it requires interaction with others. Participants can accumulate points from completing and posting about the challenge with the hashtag #LiveBoldInTheCold. The participant with the most points at the end of the month will win a small IJM prize bag containing a variety of items. If two participants have the same number of points, the winner will be the individual who fundraised the most. A second and equivalent prize will be offered to the individual who fundraises more than any other, regardless of points.

More information on the event and the challenges can be found in the Participant Guide.


About International Justice Mission

Throughout the developing world, the threat of violence is part of everyday life for the poor. It's as much a part of poverty as hunger, disease, or homelessness. According to the United Nations, justice systems in the developing world are so broken that 4 billion people - including the majority of poor people - live life "far from the law's protection." The poor remain vulnerable to violence because their justice systems don't protect them from violent people. 

International Justice Mission Canada is part of a global organization that protects the poor from violence throughout the developing world. IJM partners with local authorities to rescue victims of violence, bring criminals to justice, restore survivors, and strengthen justice systems. 

Our unique model to drive maximum-impact, long term change is called Justice System Transformation. We combine serving individual victims of violence, pursuing improvements in the justice system to protect all people vulnerable to the crime - not just those with whom IJM works, and ensuring the changes can last. 

IJM is a global team of lawyers, investigators, social workers, community activists and other professionals at work in nearly 20 communities in the developing world to protect the poor from violence. 

To learn more, please visit IJM.ca